Tuesday, 21 April 2009

Video Project Evaluation - Question 7

Q7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

A7. From the preliminary task I gained a feeling that I could quickly and effectively make a film sequence in a short space of time, even though I filmed the preliminary task ‘on my feet’ as you would say the small amount of planning and storyboarding I did beforehand was very valuable to me, and when it came to my project I spent more time thinking about shots and planning than I would have before i had done the preliminary task. The preliminary task also gave me knowledge of Continuity editing: 180 degree rule, eye-line match, shot- reverse shot. Framing, shot types, angles etc, these skills as well as the post production editing that I got to grips with in the preliminary task let me improve my skills when it came to the full project and the creation of Caspian. I have also leant a lot more about target audiences and the demographics viewers and how the target audience you are aiming to please substantially effects the type of film you make. The biggest feeling I have to do with the project is the extreme learning curve that I have followed, from the single afternoon filming shoot I did for my film for the preliminary task to the massive amount of time spent undertaking production and post production of Caspian.

SOMEBOY OUT

Video Project Evaluation - Question 6

Q6. What have you learnt about technologies from the process of constructing this product?

A6. I have learnt the workings and ‘ins and out’ of the technologies used, the digital video camera I used was easy to master after a couple of hours playing with it but the professional software I used to edit my film sequence has still got a lot to show me as the amount of options it haves are so many, that I simply didn’t have the time to master the software thoroughly. Although the editing and filming process was still a relatively laborious job it has been much easier than if I had used older technology.
The new technologies like the professional software mean that you can create effects after filming on a computer that previously would not have been possible or would have been a complex job. After filming I used the professional software to add effects quickly and easily, such as zoom and lightening and sound effects. Because of this fact I would say that this makes film making a lot easier than old times, and means that a very professional piece of film work can be produced by a amateur. What would have taken lots of work and expense to master in the 60s and 70s is now much more easy and quicker, and cheaper to do in 2009, purely down to the new technology revolution. Another form of new technology I used during my project was internet blogging to keep track of my work as well as get it out there on the internet to exhibit to an audience, giving me a chance to get feedback of internet users. It also gave me a easy format to plan and research my project, using the QWERTY keyboard to type work onto the blog was easier than writing it up on paper. The internet was also a handy place to research other films and film making techniques to help me on my project. I also used the website Youtube to upload my finished video and then reflect on any feedback that was left in the comments section.

Video Project Evaluation - Question 5

Q5. How did you attract/address your audience?

A5. To address this target audience I had a rather open ended enigma filled opening sequence, the deserted town in which the mystery character is racing too is empty and secluded with a bell tolling ominously in the background, telling us it’s in the early hours. This is a popular convention in this genre of films. This aspect of the sequence raises the question of why he is up at this time of night and also, what must be so important for him to be up and in such a hurry? Indeed this conveys to the audience the question - What is the importance this journey? This was my intention as I aimed to get the audience confused and wanting answers, therefore getting them to keep watching further on into the movie. To address the target audience I used intriguing long shots that followed the car from a long distance away until it came right past the camera. This is a shot used widely by motoring TV shows such as top gear, these type shots show the performance of the car and it means you get to see different angles of the car. This fact will be liked by the target audience who will share demographics with the target audience of such TV shows.

Questionnaire –

What was your understanding of the opening sequence?

Did the opening 2 minutes confuse you? And did it raise questions that you wanted answering?

Do you think you would want to watch further on in the film beyond this point? And why?

What genre/genres would you think this film would fall under?

Have you seen the Bourne films? Now would you say this opening is similar to the Bourne type confusion and disruption openings?

What pleasure did you get from the text? Intrigue?

What did you like about the cinematography / editing / sound / Mise-en-scene?

http://www.youtube.com/watch?v=hE0InyyKrNg

This would be an example of a preferred reading to the film

Video Project Evaluation - Question 4

Q4. Who would be the audience for your media product?

A4. Demographics for this film opening would be a middle class C1/C2 group. Psychographically it will be liked by mainly men who enjoy a clever action movie with twists and turns in the narrative that include the latest in “big boys toys” such as fast cars, guns and the latest electronics gadgets. The target audience would be mainstream but would bring in aspiring viewers who will want to be the character, own the cars, have the phone and where the cloths. The age group for the film would be aimed at 18-30 year olds.

Video Project Evaluation - Question 3

Q3. What kind of media institution might distribute your media product and why?

A3. The type of media institution that would distribute Caspian would be a Hollywood distributor such as Universal as the costs of a spy/action movie would need a big distributor to make the production budget back. However by doing this it would mean the film would become partly under the control of the distributor who might decide to take the decisions out of your hands and choose to change the narrative of the film. It may do this by having test audiences comment on it and then make changes to the film to make it more popular with target audiences, the more popular it is the more money it will make at the box office. It might also use synergy as a method of creating buzz and anticipation for its release. Conferring with other organisations and companies that you might not feel comfortable with, resulting in the loss of complete creative control. Universal for example is a subsidiary of NBC universal, and like many distributors is owned by a huge parent company. These company’s have the recourses to use synergy across many media formats by using the practice of horizontal integration into, magazines, TV, Websites, and Film to advertise and promote the products it sells, including upcoming films.

Video Project Evaluation - Question 2

Q2. How does your media product represent particular social groups?

A2. Caspian’s genre and fact that there is only one person seen in the sequence make representation quite obscure, unlike a social realist film, which would probably include many more types of people and ideas and values. In Caspian’s opening sequence it is rather simple, the main character is shown in a smart middleclass appearance, dressed in a shirt and leather jacket, and has I nice car, he is a shady character who carries his weapon close to his chest, and is prepared for the danger and confrontation that he might come up against. A strong masculine character, he represents the residual view of a man who is powerful and in control. As the main character it can be said that his gender conforms to the genre as it does not challenge the genre of spy/action films by going with a women lead. The fact that he smokes, and uses a Zippo lighter promotes a glamorous shade to his character, reflective of a James Bonds like persona. The voice at the end of the sequence could be said to be stereotypical, it is Russian, and is behind the mysterious phone in a hidden package, he is just a voice on the end of a phone, the speaker is unseen and unknown. This media language could connote Russians as spies and untrustworthy characters, a stereotype that was held strongly in the cold war in the western world, especially in 1970s USA for example.

Video Project Evaluation - Question 1

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

A1. Included in the opening sequence of Caspian are forms and conventions from the spy/action genre, these are the inclusion of the hidden package and the fact he arms himself on his visit to the pick-up location.



Caspian also starts by following the main charcateter/protagonist, this is dennnoted by the close up shots, over shoulder shots and fact that the camera never strays far from the character after he is introduced with his arrival in the car scene. This convention is brought directly over from another spy/action genre film, The Bourne Ultimatum. To show this I have included some shot for shot screenshots taken from both films. Other conventions I have used are a text shot, telling the viewer the location, and also the fact that it is all dark, deserted and gloomy. However I have differed from the Bourne film by having the town deserted instead of busy, with diegetic bell toll introducing an edgy feel to the mood of the sequence instead of the busy commuter traffic of The Bourne Ultimatum. Also I set Caspian’s opening in a realistic countryside town environment and not a modern city. I have included some stills of the deserted town to illustrate this “spooky” mood.













Monday, 20 April 2009

Caspian (2009)

http://www.youtube.com/watch?v=UJYHdqyn-Ys&feature=channel_page

Tuesday, 24 February 2009

Post Shooting Update - My logistical problems

Over the filming period Fri 13th Feb – Monday 24rth Feb I successfully got the filming I wanted....... eventually, but only after jumping from contingency plan to contingency plan and having filming plan's A B and C fall through. The first filming night was set for Tuesday 17th Feb, but this fell through when the assistant cameraman fell ill. I then tried to find a replacement cameraman for the following night, although finding 2 people interested in the project they were unavailable for the short notice shoot. So it was again put back to the Thursday Night, this time I actually got out to the location of the shoot for the first time, but yet again the project faltered when again the assistant cameraman dropped out after just two shots, because of the late night/early morning timing of the shoot.
Planning after these drawbacks left me with only one other night to shoot, because of other commitments that left me 200 miles away from the midlands on the Friday and Saturday. However on the morning of Sunday 21st and 24 hours before the Monday deadline Plan D came good and I and a new semi-professional cameraman finally shot the scenes between 2.00am and 6.00 am, totalling up 36 minutes of footage.

Wednesday, 11 February 2009

11/02/09

I have now booked the camera equipment out for the dates 13th -24th of February. And have also contacted actors and sourced props such as costume and a car for the shoot, as well as this I have contacted a assistant camerawomen to be available for the filming dates. All filming is due to start shooting over half term holiday and will be completed by the 24th of feb.

someboy out

FINAL STAGES OF PLANNING

STORYBOARD

Here is a extract from my completed storyboard to show the format in which I have planned my shots and durations, locations etc. The shots included in the extract show the generic features and elements that i have directly imported from spy/action films, these are shown in close-up conversation over mobile phones to fit it to the modern technology facter of the movie. The faces will be shot with head and shoulder shots and close up shots to show their reaction during the conversation, with one of the people being inidentifiable as shot will not show their full face, just the side of their face and the fact they are wearing sun glasses to add to their shady character, hense fitting into the spy narrative.



AUDIENCE PROFILE

My target audience is going to be mainly mature mainstream males aged 18-30, this is because the use of modern technology and electronics coupled with thrilling chase scenes with flash cars and explosions will attract this type of audience.
The demographic for this target audience would be C1, lower middle class-white collar workers, and C2 skilled working class, blue collar workers.

PLANNING

The opening will begin with a car driving into a town late at night, the driver will park and get out after revealing a gun. He will search for a drop of point on a street and once discovered will find a package with a mobile phone inside of it. After he dials the number on the phone he will have a discussion with a Russian, who will tell him his brother’s alive. After a moment of reflection of this news the todorovian disruption moment will become clear as the ex agent agrees to meet.

SHOT LIST

This is a filming shot list, and are not in the sequence from which they will be ordered into in the final edit. Filming will take place in a early hours morning shoot.

Establishing shot – Pan shot from riverside towards the town centre.
Action shot – ELS Pan from riverside to road and then following approaching car.
2 Action shots – ELS following the cars progress through town centre.
Static shots – 4-5 still shots of empty street
Audio recording of church bell
Parking shot – LS of car pulling up.
Car interior shot
Bench shot and dialogue – scripted shot of actor sitting down and talking on mobile. LS MCU CU HS. Someboy out

ANALYSIS OF THE OPENING OF A FILM

ANALYSIS OF THE OPENING OF A FILM

The genre for this project is going to be spy/action like the Bourne films that I have chosen to analyse, this was produced and distributed by universal and was aimed at the 18-30 age group of tech savvy generation. One of the genre features at the beginning of the film are that its opening is unexplained with matt Damon’s character injured and running from the authorities for some unexplained reason.
I will utilise this feature in my film opening, the narrative features, the chase scene in it with the dark look of the environment and setting of inner city. In the scene he has a flashback, I may use this as an easy bridge in my opening to connect to different shoots I want to do, time permitting. By analysing the opening I have been able to see how much footage there is in just a 2 minute part of the film. I will need to recreate this fast pace continuity editing style in my film opening to keep it fast and exciting. I will now go on to plan my storyboard and plan to reach the filming deadline of 24th Feb. Someboy out

Monday, 19 January 2009

Video: Film Openings – Forms and Conventions; institutions

Hollywood films are produced and distributed by big companies such as universal, Warner, fox searchlights, paramount and Sony. This results in high advertisement and media hype when a film comes out. With convergence into other media forms through merchandising and genres such as pirates of the Caribbean which went into cartoons on TV after the success of the films.
The film these big 6 companies make are generic with similar values that all deliver the same message. There is an awful lot of sequels for these films such as die hard, terminator, Shreck 1,2 & 3. Art house and social realist films are produced by smaller scale companies such as Big Arty productions, film4, uk film council and EM media. These mean much lower budgets meaning that possibly because of this, the film makers have to be more creative into the movie, such as to do with storyline/script and other features. Certainly films such as This is England and Funny Ha Ha have much more deeper and complex stories than Hollywood blockbusters. For this reason production companies matter when you’re looking for the movie you want to watch, as one company would mean a engaging intimate film that sets across values such as individuality and rebellion, or another could provide thrilling and impressive action scenes where the guy always gets the girl and the good guy always beats the bad guy.

By looking at these forms and conventions and narrative in these movies I have realised which set of values come with the genre of each movie type.
This has given me experience for when I decide which genre I will choose when I do my video production.

Someboy out

Film Openings – Forms and Conventions

Different genres have different forms and conventions, I looked at 3 different types of genre movies, Art house, Social realism and Hollywood action movies.
Action movies tend to be very generic in structure with it all being happy and well at the beginning before something or someone disrupts this, but by the end of the movie this is always put right and the feeling restored. The budgets for these movies are always high and big Hollywood stars are often in the central roles. Social realism films which are a British speciality in the industry often cover gritty working class situations that involve controversial subjects and values such as racism, crime, underage sex etc. They do not always end how you think they will and have un-generic features. Art house films are normally low budget productions using more skilful features rather than big actors to attract filmgoers, the films are normally qwirky and distributed by small companies looking not looking for big box office returns. Funny Ha Ha for example was produced on a miniscule budget.

Someboy out

Video: Film Openings – Genre and Narrative

I have chosen to do the video project for my practical work. The first thing that I needed to do was research into the Genre and Narrative of an opening film. I looked at Dog soldiers and saw that in the opening credits it clearly expressed the feeling of the horror/ werewolf genre with a dark and gloomy forest at night and chase scenes along with the unexplainable killing on a clear moonlit night deep in the Scottish wilderness. The narrative becomes clear soon on as the proppian Hero clearly signalled as the compassionate intelligent soldier who will not shoot the dog when ordered after evading capture for 23 hours on the run. The villain becomes obviously clear as the man who shoots the dog for no reason. The narrative structure is disrupted breaking the equilibrium when the women is taken in the night, but there are strong hints of the coming story, the obviously significant silver dagger coming into the narrative for example, and the hero who has now been established who must put things right by the end of the movie.

Someboy out

Tuesday, 6 January 2009

Different Genre's and Conventions

In class at present i am looking at different conventions and forms of Genre's and have been looking at aspects of different movies, such as the vital conventions that attracts the target audience to the movie. For example action movies need gunplay and physical/fist fights and Drama movies need romance and close reletionships in the plot. Adventure movies need the epic locations and the aspect of traveling or journying around the world like in such movies as Indiana Jones and national treasure. In this research i can get a better idea of what genre's would be possible to do, a Science fiction space sequence would be very impracticle to choose for example. I am Starting to consider which Genre films i enjoy and which conventions i would be able to do and not do, taking into account equipment restrictions such as the cameras not being good in low light.

Friday, 12 December 2008

Thursday, 11 December 2008

Friday, 5 December 2008

film openings.

The sequence begins with a hand holding a Polaroid picture as the image is developing; there is strong emotional music that injects a tense feeling into the audience causing us to perceive some tragic event that has happened. The picture hints on some bloody murder scene. We then realise that the image is fading and that time is actually in reverse, this produces questions to the audience of what has happened, when did this happened and how it happened, leading us to want to watch on further to find out. As we zoom out we see him take the photo and then a the wall ( crime scene) which is covered with blood.
someboy o.u.t spells out.

Friday, 28 November 2008

Film sequence Evaluation.

I have learnt how to use the Adobe Premiere program and have been able to successfully create a film sequence. we filmed this with the DV cameras, which i got used to using after playing around with them. The Adobe program is quite vast so it took time to figure out how to use all the tools. the cameras were easy to use but it took a bit of time and patience to get the films tape from the camera to the computer.The continuity editing we ere aiming to use worked well in the sequence and it was'nt much of a problem, howvever we did have to return to a location agian after we realises we needed more film. the final sequence was very good and runs smoothly, if i were to do it agian i would probably add sound affects and non-diegetic music to the peice.

someboy out

Friday, 17 October 2008

Video production.

Whe looked at how the following editing styles work: 180 the dregree rule, This is when the camera can be used in any shot from one side of a line, or 180 degrees, but cannot break over the line. Match on action, this is when a shot is used then cuts to another shot but is returned to to establish the persons position, so using the shot again, matching kit back up.

Thursday, 16 October 2008

MEDIA EVALUATION

1. Who were your target audience? How did you ensure that you addressed them? Were you able to communicate to your audience effectively?
2. How is your text similar to other magazines? What did you take from other specific magazines? How have you attempted to be original? Was this successful?
3. If your magazine was real, would it be high or low budget? Where and how would it be distributed? Is your audience large enough to interest a major publisher? If not... how would you raise the money to establish your magazine? Advertising? How might this influence the nature of your text?
4. What have you learned about Adobe Photoshop, Quark Xpress and using the digital SLR cameras. What difficulties did you face with the technology and how did you solve them?
5. What would you do differently if you were to produce another magazine.

Our target audience was sixth form/college and university students aged from 16- 25, male and female and were from all backgrounds, to address this audience, we had to have content that this group would be interested in, so we researched this in other student magazines (national student)as an example and found that the main subjects in them were to do with; study, careers, jobs, and other media such as TV/film, music and literature, these were all very popular, so we incorporated this into our magazine content. We also looked at the presentation on the front cover which we noticed was normally a picture of a student, this is normally a trend as it engages the audience as it is a student on the cover, and the magazine is aimed at students, doing this is successful as it does engage the audience. Our magazine would be a low budget magazine to ensure a low cost or free price, as students don’t have much in disposable income. We would however use computer programming and a possible a voluntary editor and content researcher. The money needed would be provided by page advertising, this would limit the influence the adverts had on the general content. The magazine would be distributed around colleges and universities, being transferred electronically to keep costs down, it may be the case that its audience is large enough for a publisher, who could choose to distribute it as a supplement to a larger magazine or paper. Whilst creating our magazine I encountered issues with the technology we used, quark xpress and adobe Photoshop were hard to use at the beginning because of the professional use needed to work them, however the more I used and worked with them the more I learned of the programs and warmed to them. When using the SLR cameras in the studio, with the white background and studio lighting I found out how light affects the quality off your picture. If I did the magazine again though I would use a more colorful background for the cover picture of the magazine, the white we had on the background of our student on the cover proved to be a waste of cover space. I believe a better background, such as a outdoors shot would have been more esthetically pleasing.

Wednesday, 1 October 2008

Audience profile and magazine links

the audience profile for aour magazine will be 16-25 year olds, female and males who are college and university students. content will primarrily be on the conetented stated in last blog.
here are some links to magazines we looked at : http://bubl.ac.uk/Link/s/studentmagazines.htm

:http://www.national-student.co.uk/magazine/

:http://www.theiet.org/students/magazine/

Someboy out ; )

Sunday, 21 September 2008

Student Magazine Research and Audience Profile

After loooking at some student magazines vier the internet we found that they ofen have the conventional type of cover with cover picture , usually of a student or young girl/boy 16-25. content infomation is on the front with the contents being mainly topics of other media such as
- TV reviews, guide
- Music reviews
- Computer, consoles
- Book reviews
there is also student related topics such as, studie guides and suggestions ect.

Someboy out

Friday, 12 September 2008

Friday afternoon nock offs

Looked at a SLR digital camera today, took some pictures then uploaded them onto the computer using the sim card and sim card slot on the computer....most entertianing.

Someboy out

Thursday, 11 September 2008

my first day blog

i like top gear but not clarkson, hes not cool.