Video Project Evaluation - Question 3

Q3. What kind of media institution might distribute your media product and why?

A3. The type of media institution that would distribute Caspian would be a Hollywood distributor such as Universal as the costs of a spy/action movie would need a big distributor to make the production budget back. However by doing this it would mean the film would become partly under the control of the distributor who might decide to take the decisions out of your hands and choose to change the narrative of the film. It may do this by having test audiences comment on it and then make changes to the film to make it more popular with target audiences, the more popular it is the more money it will make at the box office. It might also use synergy as a method of creating buzz and anticipation for its release. Conferring with other organisations and companies that you might not feel comfortable with, resulting in the loss of complete creative control. Universal for example is a subsidiary of NBC universal, and like many distributors is owned by a huge parent company. These company’s have the recourses to use synergy across many media formats by using the practice of horizontal integration into, magazines, TV, Websites, and Film to advertise and promote the products it sells, including upcoming films.