Video Project Evaluation - Question 5

Q5. How did you attract/address your audience?

A5. To address this target audience I had a rather open ended enigma filled opening sequence, the deserted town in which the mystery character is racing too is empty and secluded with a bell tolling ominously in the background, telling us it’s in the early hours. This is a popular convention in this genre of films. This aspect of the sequence raises the question of why he is up at this time of night and also, what must be so important for him to be up and in such a hurry? Indeed this conveys to the audience the question - What is the importance this journey? This was my intention as I aimed to get the audience confused and wanting answers, therefore getting them to keep watching further on into the movie. To address the target audience I used intriguing long shots that followed the car from a long distance away until it came right past the camera. This is a shot used widely by motoring TV shows such as top gear, these type shots show the performance of the car and it means you get to see different angles of the car. This fact will be liked by the target audience who will share demographics with the target audience of such TV shows.

Questionnaire –

What was your understanding of the opening sequence?

Did the opening 2 minutes confuse you? And did it raise questions that you wanted answering?

Do you think you would want to watch further on in the film beyond this point? And why?

What genre/genres would you think this film would fall under?

Have you seen the Bourne films? Now would you say this opening is similar to the Bourne type confusion and disruption openings?

What pleasure did you get from the text? Intrigue?

What did you like about the cinematography / editing / sound / Mise-en-scene?

http://www.youtube.com/watch?v=hE0InyyKrNg

This would be an example of a preferred reading to the film