Q4. Who would be the audience for your media product?
A4. Demographics for this film opening would be a middle class C1/C2 group. Psychographically it will be liked by mainly men who enjoy a clever action movie with twists and turns in the narrative that include the latest in “big boys toys” such as fast cars, guns and the latest electronics gadgets. The target audience would be mainstream but would bring in aspiring viewers who will want to be the character, own the cars, have the phone and where the cloths. The age group for the film would be aimed at 18-30 year olds.
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